University Video: “Future Innovators”
This blogpost’s subject is the “Future Innovators” university video series from Best Buy, and for several great reasons. If you haven’t seen the videos and TV spots, you can peruse the first-person...
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Know Your Customer Profile
If you’re a marketing professional, you need to target the messages you create to each of your unique customer profiles. Don’t assume people are different than you in their attention capacity; they’re...
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Video For Flash And HTML 5
Flash is being replaced with HTML 5 as web-site development groundwork and it can get a little confusing when it comes to compressing and streaming video during this transitional period. Here at...
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How to find the right video production company
“You trust your tailor with your suits, your accountant with your money and your mechanic with your car. So why are you producing your company’s videos in house?” Do you identify with this sentence?...
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TV Ads vs. Web Video
As brand story marketers, you’re probably in a unique situation given the ever-expanding online video market. Should you market on TV only? If you choose to also advertise online, should you use...
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YouTube Video Perfection!
Along with Vimeo, YouTube has been a great asset for web producers looking to share their video gold with the masses. Finishing your video and getting it into the eyes and ears of the people at the...
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The latest from Web Video Production Company
See our latest web video productions, research TV ads vs. Web Video effectiveness, and read how to pick the right video production company in our latest newsletter. Explore Media is a web video...
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GoPro Hero 3!
GoPro is releasing it’s new Hero 3 to the masses on Oct 22. This amazing new 30% smaller “helmet cam” boast many new improvements over the past two editions including the ability to record in 4K...
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Are your videos better off now than 4 years ago?
Are you better off now than 4 years ago? Ronald Reagan famously asked this question of the American public in 1980. Whatever your political affiliation, if you’re a video storyteller, the answer is a...
View ArticleSmart Video Advertising
In weeding through yet another advertising case study on Brand X who is blending a cross-promotional Scavenger Hunt – MobileGame – SkyWriting stunt in a Silly YouTube Kitten Video, I started thinking:...
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